Alun Williams - Google+
Worldwide smartphone sales will reach 468 million units in 2011 (a 57.7% increase from 2010, according to Gartner) and Android is set to become the most popular operating system (OS) worldwide - it will account for nearly half of the market if you believe Gartner's figures.
"By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized," said Roberta Cozza, principal analyst at Gartner.
"As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers", Ms. Cozza said. "Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets."Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)
|
OS |
2010 |
2011 |
2012 |
2015 |
|
Symbian |
111,577 |
89,930 |
32,666 |
661 |
|
Market Share (%) |
37.6 |
19.2 |
5.2 |
0.1 |
|
Android |
67,225 |
179,873 |
310,088 |
539,318 |
|
Market Share (%) |
22.7 |
38.5 |
49.2 |
48.8 |
|
Research In Motion |
47,452 |
62,600 |
79,335 |
122,864 |
|
Market Share (%) |
16.0 |
13.4 |
12.6 |
11.1 |
|
iOS |
46,598 |
90,560 |
118,848 |
189,924 |
|
Market Share (%) |
15.7 |
19.4 |
18.9 |
17.2 |
|
Microsoft |
12,378 |
26,346 |
68,156 |
215,998 |
|
Market Share (%) |
4.2 |
5.6 |
10.8 |
19.5 |
|
Other Operating Systems |
11,417.4 |
18,392.3 |
21,383.7 |
36,133.9 |
|
Market Share (%) |
3.8 |
3.9 |
3.4 |
3.3 |
|
Total Market |
296,647 |
467,701 |
630,476 |
1,104,898 |
Source: Gartner (April 2011)
Open OS* devices are expected to surpass the 1 billion mark by 2015, says Gartner, accounting for 47 percent of the total mobile device market, not just smartphones.* According to Gartner: "An open OS makes a software developer kit (SDK) available to developers, who can use native application programming interfaces (APIs) to write applications. The OS can be supported by a sole vendor or multiple vendors. It can be, but does not have to be, open source. Examples are BlackBerry OS, iOS, Symbian, Android, Windows Phone, Linux, Limo Foundation, WebOS and bada."
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