Google TV coming to Europe says Schmidt

Here’s one from the weekend. CNet is reporting that Google chairman Eric Schmidt told an audience in Edinburgh on Friday that “Google TV will be launched in Europe early next year”. He was speaking at the MacTaggart Lecture at the MediaGuardian Edinburgh International TV Festival.

google-tv-logo.jpgThis is despite a less-than successful launch in the US – it is described as “the failed US PCTV project” by – for the service that provides Web video as a television app (“The web is now a channel,” according to Google).

“We seek to support the content industry by providing an open platform for the next generation of TV to evolve, the same way Android is an open platform for the next generation of mobile,” Schmidt said. “We expect Google TV to launch in Europe early next year, and of course the U.K. will be among the top priorities.”

CNet’s Edward Moyer writes:

The product has struggled since its launch in the U.S., in part because major broadcasters are suspicious of Google’s intentions and have blocked access to their programming. The history of TV is filled with entities that made a killing after finding a new way to distribute content and refusing to fairly compensate the content makers, industry sources told CNET’s Greg Sandoval late last year. The industry fears Google could become yet another example. And the fact that the company has remained mum on how it plans to profit from Google TV has done little to assuage those concerns.


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