Google clarifies app policies for Google Play

Google has updated its developer policies for Google Play, with a general thrust of greater clarity on app behaviour, in terms of advertising, in-app payments and system modifications.

Google Play Developer Program Policies

As well as adding an App Promotion policy, and a new provision for disclosing in-app payments behind any app feature, it has also updated content policies and system interference policies….

  • We’ve updated our content policies to further clarify our stance on sexually explicit material and provide a better experience for our users, including minors
  • We’re introducing the App Promotion policy, which provides guidance on what app promotion tactics are disallowed when promoting your app on Play
  • We’ve introduced a provision that requires you to clearly disclose when an advertised feature in your app’s description requires in-app payment
  • We’ve clarified the System Interference policy to prohibit any browser modifications on behalf of third-parties or advertisements
  • We’ve re-emphasized in the Ads Policy that all advertising behavior must be properly attributed to, or clearly presented in context with the app it came along with

We’ve also updated the Spyware section of our Policy Guidelines Help Site to address surveillance or tracking apps. Please take a look at the Google Play Developer Program Policy to see all the changes and make sure your app complies with our updated policies.

The notification from Google signals all apps are now subject to the new policies. Or else:

If you find any existing apps in your catalog that don’t comply, we ask you to unpublish the app, or fix and republish the app within 15 calendar days of receiving this email. After this period, existing apps discovered to be in violation may be subject to warning or removal from Google Play.

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