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« Kodak Zi8 HD video camera competition | Main | Cracking open a 15 minute NiMH battery charger »

Sugru is putty in the hands of hackers

sugru ereader_protector.jpg
"Hack things better" is the slogan for sugru, which may make it worthwhile for the attention of Gadget Masters.

The company describes its eponymous product as a new form of silicone, a self-adhesive silicone putty that cures in the air. The aim is to help you make repairs or improvements by some home-made modification (after about 24 hours it hardens, unlike BluTack, but retains some flexibility). 

We have been told:
sugru has been created by a small British company operating in the East End of London. It's taken seven years to develop and bring to market, all thanks to the unwavering vision of artist, founder and inventor, Jane ní Dhulchaointigh. Jane studied at London's Royal College of Art and came up with the concept for sugru. The university is good at supporting invention (alumni include James Dyson) and they connected her with an investor. Years of work went into developing sugru, but Jane struggled to find a major consumer products company willing to take on her invention.
Check out the Sugru blog, which gives examples of what people have already done with the material, or see their picture gallery. They involve kites, eReaders, plugs, iPhones, computer connectors....

If you so desire you can mix materials to create the colour moulding of your choice, if co-ordination is important.

The Daily Telegraph reports:
The silicone is made from a new product trademarked as Formerol, which is far more flexible than the mouldable epoxy resins on the market, which tend to go rock hard when dry. The material, once cured, is dishwasher proof and heat resistant to 180C (356F). 
Twelve 5g sachets, in a mixture of colours, will set you back £11. Six sachets cost £6.

Below, for example, is a possible alternative to an iPhone 4 case, for example. Of course this has been overtaken by events at Cupertino - a case now may well be the desired option...








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