The event in real time, as was covered by CoverItLive!
Time has flown and Tuesday October 19 has arrived, which means Embedded Live has started, in Conference form! The Exhibition kicks off tomorrow, of course, and continues on Thursday, running parallel with the Conference.
We will be tweeting and filming and live blogging and walking and talking from the show floor tomorrow, courtesy of the CoverItLive live blogging tool.
Simply point your broweser at - Embedded Live, Covered Live - and stay tuned!
It will be run by both John Bernard (Global Marketing, Canonical) and Mark Onions (Director of Marketing, ARM), and last 60 minutes. The date to note is Wednesday 20th October, 3.30pm - 4.30pm.
The seminar abstract:
ARM has added some sponsored sessions that complement the already announced sessions from Freescale and NXP.
Take note, for example, of "Cortex-M4 Processor and Development tools", run by Shyam Sadasivan, Product Manager, and Mark Onions, Director of Marketing, ARM.
The moderator, ensuring fair play, will be Colin Holland of EE Times, and the panelists comprise:
• Robert Berger, Embedded Software Specialist, Reliable Embedded Systems
• Max Domeika, Software Engineer, Intel
• Frank van den Berg, Technical Director EMEA, Green Hills Software
Topics may include, but are not limited to:
It will be an opportunity to learn a new methodology for parallelizing sequential embedded C code, one that makes the process more tractable than current manual techniques.
Aimed at an "Intermediate" level audience, a prerequisite is basic familiarity with multicore (users that have done manual partitioning will gain the most, says Stefan).
Presentation Abstract:
In April Cambridge-based smart metering specialist Sentec has been given a Queen's Award for Enterprise in recognition of its growth over the last three years, during which the company more than trebled its overseas earnings to £4.3m.
Clifford Dive, business development director at Sentec, will present a keynote presentation on Thursday October 21 at Embedded Live, which takes place at Earls Court, London.
Sentec's smart metering technology is now included in over five million - around half - of the smart electricity meters installed in the US.
Clifford Dive's presentation is aimed at the 'Connected M2M Devices' audience, particularly in the smart metering and smart grid sector.
Coming initially from a technical background in the early days of real-time microprocessor products, a large part of Clifford's business life has been dedicated to embedded software development
Before joining Sentec this year, Dive woked for three years with mobile phone giant Qualcomm, initially leading the professional services team, and later promoting product innovation in the User Focused Innovation Team.
Embedded Live 2010 is now taking delegate registrations for the UK exhibition which takes place at Earls Court, London 20-21 October 2010.
At Embedded Live (Earls Court, London, 20-21 October), Arrow Electronics will be presenting products and technology available through its Arrow Embedded Solutions (AES) team.
Alongside Arrow representatives there will be product specialists from manufacturers including Microsoft, Sharp, Intel, Freescale, Traco, Telit, Digital View and Advantech.
Among the products on display will be: Microsoft Windows Embedded Standard 7 operating system; AC/DC and DC/DC power supplies from Traco; and short range radio devices and 2G/3G cellular modules from Telit Wireless Solutions.
Also featured will be Freescale Semiconductor's Kinetis ARM Cortex-M4 32bit microcontrollers, i.MX applications processors, Z-Star accelerometers and ZigBee development tools.
Fujitsu Semiconductor Europe is to demonstrate its second generation 8-bit analogue-to-digital converter (ADC) for 100Gbit/s optical transport designs based on coherent detection.
Learn more from Fujitsu Semiconductor at Embedded Live 2010 which takes place at Earls Court, London 20-21 October.
Implemented in a high-performance 0.9V 40nm CMOS technology, the 65GSa/s ADC demonstration chip has power dissipation for a single channel of 1.2W.
This is 50% less than previous ADC which was fabricated on a 65nm process.
"With this architecture, the ADC is no longer the limiting factor on speed and power," said Ian Dedic, chief ¬engineer of Fujitsu's communications business unit.
ByteSnap Design has become a Silver Partner in the Windows Embedded Partner Programme and will be presenting its capabilities at Embedded Live 2010 which takes place next month at Earls Court, London.
We have flagged the Roboteers Programme featuring at Embedded Live and drilled down into details of the Basic Level challenges - "sprint to the edge", remember the journey" and "dancing robot" - but what of the challenges for the more thoughtful and skilled robots?Basically, there are three challenges facing the Intermediate-level robots: "Hunt the 'Easter egg'"; "Dancing Robot"; and "Robot Tag".
Robots at the Intermediate level will be based on LEGO Mindstorms (pictured) plus Tetrix (if desired), or will be POB or VEX-based robots. In both cases, total cost of components (mixing and matching is allowed) should be under £450.
Silica will be running a live demonstration of controlling a high-stack shelving system based on the EtherCAT, (Ethernet for Control Automation Technology) standard on its stand at Embedded Live (October 20-21).
Rohde & Schwarz surprised the test industry in July when it announced its first ever oscilloscopes, which will be on show for visitors to try out at Embedded LIve (October 19-21) in London next month.
This is a big commitment by the Germany-based RF and microwave test systems specialist.
Rohde & Schwarz has said these first 2GHz and 500MHz product families are the first in a planned line of oscilloscopes.
The class will receive recent statistics on embedded systems malware attacks and vulnerabilities, and learn about new techniques for defeating viruses and malware targeting non-PC systems.
The 50 minute class on Thursday October 21 (9:00am - 9:50am) is part of the Security track. The audience level is "Intermediate", but note: basic familiarity with the dominant signature-based virus scanning models and whitelisting, etc, are assumed. As is some coding experience.
The strengths of the C programming language are well known - lean and mean, well established, a small footprint... But the phrase "enough rope..." can come to mind, as it can be very unforgiving when it comes to making mistakes and programming pitfalls...Les Hatton is the speaker of the Safer C session and he will be covering basic understanding of the role, benefits and limitations of the C programming language in constructing high cost failure systems, and a wider understanding of systems issues.
The class will introduce the following areas:
Come and meet "Bridget" at Embedded Live. She's bound for Mars and is being developed by Astrium under an ESA-NASA cooperation programme. Yes, she is the development version of the first European Mars rover, packed with embedded technology...With team members from the ExoMars programme present, you'll get a chance at the show to see the flexibility and manoeuvrability of the Mars Rover Design in action.
Peter Kasenbacher, European manager for the oscilloscope product lines at Agilent Technologies, believes this is an exciting period in the oscilloscope market with many technology announcements and product launches this year already. "I am enthusiastic about the opportunities ahead in oscilloscopes. I believe that ongoing innovation with new scope platforms is particularly important in this environment," says Kasenbacher.
The company describes their transfer protocol as "HTTP 2.0" or "HTTP for devices". It aims to replace existing access solutions such as GSM/3G industrial modem access, closed telecom network services (MPLS) and proprietary self built systems.
According to the company:



