Earlier this week it was reported that Qualcomm CEO Paul Jacobs had said that Samsung's announcement of an eight core processor for a mobile phone was a publicity stunt.
Last year Intel brandished a 48 core processor for mobile phones which sits a little incongruously alongside this year's announcement that it is focussing on the low-cost market.
The core thing has turned into a bit of a damp squib because still no one knows how to programme across multiple cores to evenly spread a general purpose load on the fly. After a surprisingly few number of cores the law of diminishing returns sets in.
So what do you brag about these days?