That super-nice guy in the Apple store doesn’t find you particularly sympathetic – he’s just implementing ‘APPLE’ – an acronym for the steps which an Apple store employee should use in dealing with customers.
A is for ‘approach with a personalised warm welcome’.
P is for ‘probe politely to understand all the customer’s needs’.
P is for ‘present a solution for the customer to take home today’.
L is for ‘listen for and resolve any issues or concerns’.
E is for ‘end with a fond farewell and an invitation to return’.
APPLE works: Apple is getting over 60 million visitors to its 326 shops every quarter.