IoT Breakthrough

At last the IoT makes sense. The defining product of the IoT revolution has arrived – the toothbrush which connects to your phone.

Oral-B’s Bluetooth connected device called SmartSeries costs $160.

The brush tells you to move to a new quadrant of your mouth every 30 seconds to accomplish the recommended two minutes a day brushing time.

The app tells you if your brushing too hard while distracting you with news headlines, weather forecasts, appointments and fun facts about brushing your teeth.

If you do the full two minutes you’re rewarded with a smiley face.

And then reminded to floss.

Being bossed around by your toothbrush is one of the things that makes the IoT revolution so exciting.



  1. Looks good Keith but it also looks like what Echelon set out, and failed, to do 25 years ago. Unfortunately the consumer product manufacturers relish connection bio-diversity.

  2. Despite all the bolleaux talked about the IoT, some people are actually trying to make it work in a useful manner.

    See for example

    Without a standard way of interfacing with ‘things’ and a controller (‘steward’) that can tell them how, when, where and why to interact, the IoT will get nowhere, slowly.

  3. Disgraceful isn’t it George? As my old Granny used to say: “Sarcasm is the lowest form of wit and the highest form of vulgarity.”

  4. David, how can you brush your teeth with your tongue so firmly planted in your cheek?

  5. Ah, so IoT means “Internet Of Toothbrushes” – who would have thought it!!

    So do I hold the phone in one hand and the toothbrush in another? Or am I compelled to buy a special stand or shaving mirror type dashboard-holder for the phone?

    Does the phone tell the toothbrush when it needs charged or if there is a bit of sausage stuck in the bristles?

    Can we do a 360 review of this at our next MBA brain-sailing conference in the bahamas? I will get my people to contact your people? Okay Ya?!

  6. Wow! The Baron, I expect you’ll pioneer a New Wave of Innovation.

  7. At last! After over a century of jam-tomorrow promises, technology will *finally* free us from the shackles of drudgery. That whole toothbrush thing is too mentally taxing after you’ve just poured yourself out of your scratcher, and certainly crippled me for the rest of the day. Now I won’t have to think about things like molar-to-incisor-dwell-ratios anymore, I’ll be able to use the spare brainwaves to think up new IoT gadgets. It’s a virtuous circle!

  8. I agree, DontAgree, it’s back to the Stone Age dilemma: Should we worship that big rock or the cow?

  9. The problem with this type toothbrushes is … not enough wrist movements … which will make your watch angry at you and the toothbrush …

    Should be fun to see the toothbrush and the watch battling it out over which one of the two owns you more 🙂

  10. That’s a great idea Mike, I will suggest it to the IT people on Monday. This is almost certainly going to get sillier and sillier.

  11. Yes indeed Rich, in the face of bollox, sarcasm is the best response.

  12. I still think the iKettle is the ‘outstanding’ IoT product so far.

    If your IT department has learnt to program yet, maybe you could have them set up an IoT “Hall of Shame”

  13. I detect a note of sarcasm….

  14. Well it could be the CEO gets asked by investors what he’s doing about IoT, he doesn’t understand what IOT is (who does?) so he tells his engineers: ‘Get me into IoT’. The engineers think it’s silly but concoct a bollox product to keep the CEO happy, Bitter, And so the world goes round.

  15. It goes without saying that these kinds of ill conceived gadgets are created when there is an associated engineering department to them without a meaningful challenge on their hands.

    On a side note: Oral-B brushes are pretty good compared with a manual alternative.

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