Like a swimming cat, a waltzing penguin or a dog delivering a sermon.
It's unnatural for the company which, for 40 years, has epitomised speed, performance and Mega-Watts of power dissipation.
However it's a good prop for the marketing-fest which the Intel Developer Forum has become.
Intel really wants to be seen as cool - able to make low-power chips - but will a solar-powered processor do the trick?
I don't think so.
But it goes to show there's always something new under the sun.