Sometimes I wonder if I’m a bit thick. What are the ‘new technologies of awareness’?
I want to know because it is these ‘new technologies of awareness’ which will see Europe increase its tech spending by more than any other region in 2010.
US market researchers, Forrester of Cambridge, Massachusetts, say European tech purchases will rise 11.2% this year whereas US tech spending will only go up 6.6%.
It’s nice, though unusual, to see Europeans being more positive than the Yanks.
A Forrester vp called Andrew Bartels says there will be six to seven years of innovation and growth in tech based on ‘smart computing’.
Then Bartels says: “New technologies of awareness married to advanced business intelligence analytics make computing smart.”
Now I’m lost.
“Smart computing”, adds Bartels, “rests on new foundation technologies such as service-oriented architecture, server and storage virtualisation, cloud computing, and unified communications.”
Am I thick? Or is this bollox?