"Are they ever going to be the leaders in power efficiency? No, of course not," East told Reuters at CES.
"It's inevitable Intel will get a few smartphone design wins," added East.
Getting up close and personal, East added: "They have taken some designs that were never meant for mobile phones and they've literally wrenched those designs and put them into a power-performance space which is roughly good enough for mobile phones."
Intel reckons Medfield will get it into smartphones and tablets.
Qualcomm says its ARM-based Snapdragon S4 has won 70 non-handset design wins at 20 manufacturers.
Battle has been joined.