Imagination bought MIPS for $100 million last year. "We didn't acquire MIPS for the hell of it," says Sir Hossein Yassaie, Imagination's CEO, "the intent with MIPS is to cover all the markets where a CPU is relevant."
Yassaie is preparing for a long-term play in servers. It was a seven year gestation for ARM from planning a server strategy to getting some revenues from server chips. "For us to be a significant player it will take several years," says Yassaie.
For one thing, he's got to find manufacturers willing to build Imagination CPUs into server ICs in a market dominated by x86.
But, post MIPS, Yassaie setting his sights high. "We are aiming to have 25 per cent market share of the CPU IP market," he says.