IBM would sell a mainframe with half of its functionality switched off. When a customer's business grew to the point where they needed a more powerful machine, IBM would offer the customer an upgrade.
Along came a guy in white overalls whose job was to fiddle around with the computer for a morning looking as if he was doing something tricky and complex.
His only real function was to throw a switch which turned on the extra capabilities built into the computer.
Now Intel is selling a voucher which allows you to access the 'Intel Upgrade Service' which suggests you: 'Add some power to your purchase' by spending $50 to access the increased capabilities already built into the chip.
A process generally referred to as money for old rope.
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