Qualcomm president Steve Mollenkopf reckons Win 8 has a long-term future even if Qualcomm is "near-term cautious" on the OS.
Mollenkopf says Win 8 does what has to be done in incorporating touch, the cloud, and ubiquitous connectivity even though it will be some time before consumers embrace all those things.
For Qualcomm, as it edges towards the computer business, an OS which is ripe for mobile computing obviously has its attractions.
As well as the charms of a mobile computing OS we are getting a plethora of new form factors which, says Mollenkopf: "Results in an environment great for someone coming at it from mobile."
At the centre of this is ARM where Qualcomm has, says Mollenkopf, "led for several generations."
A feisty Qualcomm leading the world into a brave new world of ARM-based mobile computing should be good.
It has been over a quarter of a century since computer manufacturers have been able to source a microprocessor from a dozen or more different companies.
Very probably the young today take it for granted that PC processors come either from Intel or AMD.
Not, hopefully, for much longer.