Could another search engine catch on? One assumes it would have to be significantly better than Google if it is to do so, and so the question one has to ask is: Is Bing much better than Google?
Analysts comScore say Microsoft (boosted by Bing) achieved a 2% rise in to 11% in its share of the US search market in early June, compared to Google’s 60% and Yahoo’s 20%.
Now the Bing Boost could be influenced by the fact that Microsoft is said to be spending $100 million on promoting Bing. People could be simply trying Bing out.
Bing’s lay-out looks bland and stodgy but it gets the usual stuff up you’d expect in a Google search.
And it adopts the Google format of paid ads down the right hand side.
To all intents and purposes it’s a Google clone.
When I tried some unusual stuff like searching on ‘skew whiff’, Bing didn’t have the nous to recognise this as ‘skew-whiff’, though once I had put in the hyphen, it came up with much the same results as Google.
On the other hand it picked up my Villefranche hotel where I’m spending a couple of nights next week as quickly as Google does.
I don’t think Bing’s any worse than Google, but if you’re a new rival to an incumbent you have to be better, some people would say much better, if you’re to displace the incumbent.
Bing isn’t and I don’t think it will.