Analysts comScore say Microsoft (boosted by Bing) achieved a 2% rise in to 11% in its share of the US search market in early June, compared to Google's 60% and Yahoo's 20%.
Now the Bing Boost could be influenced by the fact that Microsoft is said to be spending $100 million on promoting Bing. People could be simply trying Bing out.
Bing's lay-out looks bland and stodgy but it gets the usual stuff up you'd expect in a Google search.
And it adopts the Google format of paid ads down the right hand side.
To all intents and purposes it's a Google clone.
When I tried some unusual stuff like searching on 'skew whiff', Bing didn't have the nous to recognise this as 'skew-whiff', though once I had put in the hyphen, it came up with much the same results as Google.
On the other hand it picked up my Villefranche hotel where I'm spending a couple of nights next week as quickly as Google does.
I don't think Bing's any worse than Google, but if you're a new rival to an incumbent you have to be better, some people would say much better, if you're to displace the incumbent.
Bing isn't and I don't think it will.