Is the iPad part of a new product segment called ‘Tablet PC’? Or is it just the iPad – the Galapagos Islands of tech – something unique and uncategorised?
Why ask? Because of the debacle of HP’s attempt to bring out a Tablet PC called Touchpad.
Launched at $500 on July 1st at a price of $500, Touchpad has undergone two subsequent price decreases: the first to $450 and the second to $400.
The iPad 2 sells for $500.
Trying to deconstruct what goes on in the heads of marketing men, it’s possible that the iPad launch was met with this kind of thinking:
‘Oh dear. Didn’t expect that. Can’t say we’ll bring out a clone at the same price.
We’ll say we intend to compete in this new marketing space. That sounds aggressive and dynamic.’
So a name is given to the ‘new marketing space’ – the Tablet PC space – and, as ‘space’ presumes – there’s room for others.
But, in this case, maybe there’s not room for others.
iPad is on its second generation as HP brings out its first.
Why would anyone want a copy when the original only costs £60 more?