Paying Bloggers

The US Judge in the Oracle-Google case has alighted on a potential can of worms by ordering the parties to divulge the names of news-sites and bloggers to whom they’d paid money.

All that Google would say was that it does have ‘financial connections’ to commenters but that it would be “extraordinarily difficult and perhaps impossible” to identify them. Why? One wonders. Can there be so many of them? If there are hundreds of them that would be a real scandal.

If the practice of obliging companies to disclose financial connections to commenters on news-sites and blogs were to be widened to include all companies which have extensive coverage on the Web, the results could be interesting.

 

Particularly for those companies which get consistently supportive coverage on the Web.

 

One wonders, just for arguments sake of course, if, say, Intel pays news-sites and bloggers for coverage.


Comments

10 comments

  1. Yes, NakTT, I rather gathered from your first remark that you knew just as well as I did. Naughty old Intel.

  2. @David
    I know they are. Just being polite 🙂

  3. For many of the sites which review hardware, it depends on what you mean by “paid”. All Intel has to do is throw them the odd bone, in the form of an unlocked sample CPU and motherboard and they fall over themselves with adulation.

  4. But, unlike the policeman, there is no one slipping me my winnings for writing about them
    d

  5. Like the policeman in Casablance, I am Shocked, Shocked
    http://www.youtube.com/watch?v=SjbPi00k_ME

  6. Like the policeman in Casablance, I am Shocked, Shocked
    http://www.youtube.com/watch?v=SjbPi00k_ME

  7. They are two different situations, Mike. Google provides an infrastructure for bloggers and takes a share of their revenue. Intel pays commenters on news-sites, blogs etc which could possibly, purely speculation of course, affect the views expressed.

  8. Almost every blogger in the world, though not HMPress of course, is paid by Google through its ad linking scheme. I’ve even had a few dollars from them over the years.
    But nothing from Intel. I must demand a raise ! 🙂

  9. I know they are, NakTT

  10. I think they are.

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