As well as cheapo pricing Intel is offering design assistance, technology and marketing help to people who design in Intel tablet chips.
A little while back Bernstein Research estimated Intel would be subsidising its tablet slots to the tune of $51 per chip-set.
Since it has set a target of getting into 40 million tablets this year, that's a cool $2 billion to get tablet makers to use Intel chips.
Of course it is being said that Intel wants to get into 60 million tablets this year which would cost it $3 billion in customer inducements.
And then of course there's next year. If Intel withdraws its inducements next year, will customers stop using Intel tablet ICs?