Google is to ban smutty ads and may go one step further and ban smutty content from appearing as a result of a Google search.
Of course banning smutty ads will hit Google's $14 billion a quarter ad revenues while banning the serving up of smut as a result of Google searches could reduce search traffic by 350 million searches a month.
But when American God-botherers get their dander up, even Google quails before their ire.
Morality campaigners take credit for forcing the move.
"Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity," says Google.
Apparently the Morality Enforcers have also got to Amazon and Paypal forcing them them drop purveyors of smut from their client-lists.
Well Cheer up, Oliver Cromwell was succeeded (after nine months) by Charles II.