The boss sent off one of his brightest engineers to meet one of the wisest men working for a major customer.
The wise man said: "CMOS."
The young engineer went back to his company and set out to make CMOS.
It was very difficult. Yields were terrible. The task seemed impossible. The temptation to give up was strong.
But eventually the company managed to make stable, yielding CMOS.
It was the foundation of the company's fortunes which last to this day with a place in the world top ten semiconductor suppliers.
Moral: Try, try and try again