is the headline on a 54 year-old story from Electronics Weekly’s edition of September 14th 1960.
The story continues:
Price cuts by Mullard of up to 30 shillings in their range of television tunes are NOT a move in a price war. But battling Sam Carpenter, whose firm Cathode Ray Tubes Ltd, introduced low-priced ‘Lifeguard’ television tubes on August 18 has further reduced his prices by up to 15 shillings to undercut Mullard.
Mullard, one of the largest manufacturers of cathode-ray tubes in Britain, say their reductions are the result of improvements in production efficiency.
This is their third price reduction since 1956. The price of a 17-in. tube, for example, has been progressively reduced from £17 to £10. 10s (electrostatic) and £10 (electromagnetic).