Was the headline, 50 years ago, on a piece in Electronics Weekly's edition of April 26th 1961.
The story opens:
'The BBC, whose plans for an experimental colour television service were turned down last January, are re-opening the matter with him.'
"I will consider what they say,", Mr Reginald Bevins (PMG) told the Commons last week."
He said that BBC test transmissions were to continue and added: "I hope they will help our manufacturers to develop a reliable and less expensive colour receiver which will not require an imported picture tube."
The PMG denied he was 'pandering to the ITA (Independent Television Authority)' in refusing to give the go-ahead.