With Amazon's past record of selling hardware at cost, this could be a first-class product at a third-class price.
Last year it hinted at a price of $100-200.
Amazon generated profit of $100 million on $20 billion last year showing it's still after share not profit.
Apple seems to prefer profit to share, Samsung wants a bit of both and everyone else seems to go for share.
What Amazon is almost bound to do is to make the phone the most brilliant way of ordering goods from Amazon.