The Camel

Now that Microsoft has joined the Nokia-Intel nexus, what kind of super-phone can we expect?


We get a clue from seeing what each of the triumvirate brings to the party:


From Microsoft:



Error Messages

Are you sure you want to phone for an ambulance?


From Intel: :


90 minute battery life

Thigh warming



From Nokia:






Coming to you sometime soon folks: The Nokia-Microsoft-Intel Camel.



  1. An excellent summation, Geoff, to my mind it’s like what IBM became until Louis Gerstner came along and sorted them out. Pre-Gerstner, Intel and Microsoft ate IBM’s lunch and Nokia ate Motorola’s lunch because Intel/MS/Nokia were fleet-footed entrepreneurs. Now Intel/Microsoft/Nokia are committee-bound bureaucracies who will have their lunches eaten by the new fleet-footed entrepreneurs – I suppose it’s the oldest story in the business book.

  2. Anything designed by committee in this fast paced consumer device market is DoA. Nokia/MS won’t be able to avoid those committee’s.
    There’s a good reason Jobs always kept his dev teams to 100 or less – and it was not just so he’d know all there developers names….and Jobs is a development dictator – he made some mistakes, but his winners have smashed down previous market organisation assumptions. Dictatorship/strong leadership and clear market need vision is whats needed.
    The only good thing to come out of this sort of consolidation is bigger market gaps for the entrepreneurs who don’t feel the need to respect current market organisation trends.
    Google tries to keep that sort of culture alive in their company, Jobs obviously does. Nokia and Microsoft are bedfellows because that sort of culture is alien to their beancounter mentality, slaves to the shareholders insatiable desire form increased share values.
    Its a natural cycle in business – culture’s are very hard to change – so what made a company great will eventually kill it. Only the strongest of leaders can redefine culture – and this merger does not provide that option.

  3. I too tend to agree with Robert. The main reason I feel Nokia went with MS is because of the Xbox factor. Already Sony Ericsson is ahead with their new phone Play.Now I am eagerly waiting for someone to collaborate with Nintendo. The new convergence seems to be mobile+ gaming.

  4. Thanks Robert I can see why you said Wow. That’s extremely interesting.

  5. agree this is a sad day for Europe tech, but trying to think what possibly could come up good out this alliance, I see at least one interesting opportunity: Nokia-Microsoft could push an NFC-enabled Xbox and push the development of new games taking advantage of the easy exchange of virtual items between mobile, the game console, and real-world items. This is something that, at least at this moment, neither Apple, Samsung or Google can match. A complete new gaming field is on the horizon….

  6. @David,
    off topic: MTK is shipping over 40M baseband chipsets per month. They are having problems with Gross margin, because Spreadtrum has stolen the bottom of the market and Mstar is slowly getting traction in the higher end feature phone segment. So they are fighting on two fronts.
    Together MTK and Spreadtrum shipped about 600M phone chips last year, that’s bout 25% yoy growth, at the expense of Nokia and to a lesser extent Samsung.

  7. Yes, well, there you go, Keith, that’s what happens when you make the company lawyer the CEO. Companies, like fish, rot from the head down

  8. Windows Phone 7 does not support Intel, so that part of Nokia’s announcement is not necessarily good news for Intel.
    Worse still Intel’s route into mobile was to be Meego (big announcement this time last year with Intel and Nokia), and Nokia have now said they’ll launch just one Meego this year.

  9. Its a sad day indeed but not totally unexpected. Compare with Apple who decided that, to differentiate from the competition and protect themselves from the cloners, they needed to design their own chips. In contrast Nokia got rid of their chip design capabilities (no doubt on the advice of their bean counters). And now they are admitting that their software is no longer up to scratch… what’s left?

  10. Glad you like it, Robert, no I didn’t see the Mediatek market share figures. I was under the impression that 2010 wasn’t a good year for them. Obviously I was wrong.

  11. Yes, Malcolm, the reaction of most people I know is to laugh.

  12. David, I like the image of a three humped Camel. It’s a fitting visual description of this messed-up alliance. you gotta wonder what positives anyone can find in this.
    Oh well Mediatek and Google must be laughing their a**es off. Did you see the new market share numbers for MTK? Wow is the only word that comes to mind…

  13. Two minutes silence … this is a tragically sad day for Europe and yet another example of a once great company (Nokia) self-imploding under the weight of ivory-tower management seeking quick-term fixes to more deep-rooted problems.
    I for one will now NEVER buy another Nokia phone once this triumvite weaves it’s bloated spell … I suspect millions of other will be thinking the same way. Did anyone in Nokia’s management ever stop to ask the most fundamental question of all … what does the customer want?
    In binary, 1+1+1=1; that’s even more positive than I’d dared to wager, more like 1+1=0. Steve J and Samsung must be laughing in the boots.

  14. Some idiot probably had the brainwave that if you merge Microsoft and Nokia you’d get something bigger than Apple – whereas in fact you’d get something the same size as Microsoft is already.

  15. Intel was not planning an Atom for Windows Phone 7, but for Meego and Android. Intel might not be a direct beneficiary of this development..

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