Last year Apple briefly floated the idea of a soft-SIMM handset which could sniff out the best signal and lock onto it via a brief transaction with iTunes.
And last year ST-Ericsson produced a two-SIMM chip-set which is a transitional step towards the soft-SIMM.
Suddenly we see the light of freedom beckoning for mobile comms where the operators compete to provide the best signal, and handset makers compete to provide the best phone.
Mobile operators are very old hat guys. They pay a massive cost of entry to their business in spectrum purchase and infrastructure investment, and they want to try and lock in their customers by subsidising handsets tied to their network.
Just as the breweries used to have tied houses - so customers were forced to drink the beer which the breweries dictated.
And, just as the brewers then foisted shitty beer on their customers, so have the network operators foisted shitty signals on their customers.
Could this be Liberation Year?
Tomorrow Morning: The Top Ten Porkies Entrepreneurs tell VCs.