This is a good time to look at sales channels and, yes, invest in inventory.
Not all manufacturers are reducing their finished goods stockholding.
Vero Technologies is the latest supplier to recognise the benefits of holding more, not less inventory, even when, and perhaps because, the market is so challenging.
The prototyping board and connector supplier has set up a selling website and is increasing stock levels to support it.
Initially it will be selected products, but eventually the company said its full range of standard products will be available for purchase online.
There will also be updates of stock levels on the website. Vero already claims in-stock service levels of 98% across its product ranges.
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