Obvious route not always the best in distribution

By Richard Wilson on June 25, 2009 9:24 AM | No Comments | No TrackBacks

TDK-Lambda UK has demonstrated that a supplier does not always have to take the most obvious route to market.  

 

The power supply manufacturer wants to target the test bench and has signed a distribution agreement with test and measurement specialist Aspen Electronics.

The test and measurement system supplier will sell TDK-Lambda's higher power products (300W and above), which include programmable, bulk and front-end power supplies. The markets are industrial ATE and laboratory applications.

 

According to Steve Read, sales manager at TDK-Lambda UK, it is Aspen Electronics' routes to the manufacturing, instrumentation, broadcast and mil/aero markets which are of interest to the power supply firm.

 

Neil Reynolds, product manager at Aspen Electronics said a big focus will be the programmable supplies. "Selecting the most suitable and reliable device for the task in hand is not trivial," says Reynolds.

The TDK Lambda/Aspen deal also tells us that selecting the right distributor is also a non-trivial task.

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This page contains a single entry by Richard Wilson published on June 25, 2009 9:24 AM.

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