January 2009 Archives

Starting-Up #1: Epiphany

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Waiting for epiphany.jpg In the Starting-Up series I will tell the story of how we are getting Air off the ground. For sure, there is some history to tell, but this is a story that is still playing-out. It's a story that might end abruptly; or one that could run and run. The unknown element is part of the excitement of working in a startup ...

 

Standing on the central terrace of the Palais de Chaillot at The Trocadero in Paris - overlooking the Eiffel Tower - on 29 March 2004 I had my epiphany. Working for a big corporation is not all it's cracked-up to be. I had risen to a certain level where over two-thirds of my time was focussed inwardly, dealing with internal issues and corporate politics. This is not the reason why I chose a career in marketing so it was time for a change. A start-up seemed like a good idea. So, where should I start...?

GPS Applications #1: GPS enabled lingerie

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lingerie gps.jpg

At Air we're all about GPS and so in this series I'd like to share some of the applications for GPS that we encounter, invent or hear about. I'd also like to hear about applications for GPS that you discover or dream-up: submit ideas here and I'll post the best ones on the blog.

 

GPS used to be synonymous with SatNav, but today it's appearing in cellphones, cameras, watches - in fact just about anything that moves. Perhaps counter-intuitively, it's appearing in plenty of things that don't move, too.

 

A lot of the applications we come across are quite sensible; some might just change your life; some are surprising; and, occasionally, some are downright silly.

Top 10 Reasons to work for a Technology Startup

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(...as opposed to working for a large technology corporation.)

 

1. Stock options. They might just be worth enough to change your life.

2. Share the vision. Work on something you believe in.

3. Innovation (technical and commercial). Exercise your creativity!

5-4-3-2-1 ... On Air

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On Air.jpgI guess that no two Technology Startups are the same.

 

The reason that we're here is because we're doing something innovative - something different - and by definition that should lead to unique problems and unique experiences. And yet in this blog I will document views from just one startup - Air Semiconductor - in the hope that somewhere in amongst the things that concern me there will be things that are of concern (or at least of interest) to you, whether you work for another startup, a large technology corporation, or another company in the technology industry.

 

Author Profile

Nick Flaherty
Nick has been covering technology and startups since 1990 and is based in Bristol, where he co-founded the SiliconSouthWest network. During that time he has worked for most of the electronics magazines and newspapers in the UK and several in Europe and the US, covering all areas of the industry. He blogs at The Embedded blog and Portable Multimedia and at www.flaherty.co.uk.

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