This was big news for us at Air last week.
CSR announced their intention to acquire SiRF, radically altering the competitive landscape in GPS. At the very least, our list of competitors will be a little shorter since two will merge into one. But much more than this, the merger signifies the end of CSR's "eGPS" technology, leaving very little in the way of innovative approaches in the GPS space. This is a big deal for CSR who are effectively acknowledging in this acquisition that their purchase of CPS and NordNav a couple of years ago has failed to deliver. Furthermore, the merger and ensuing "restructuring" will likely distract one of our major competitors just at the moment that we are entering the market - this could be great timing for us.
Especially in a startup, external changes in the industry can have a much bigger effect on our business than anything we can do internally. I feel like CSR have just done us a big favour!
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