What do people (think) they want when they look at a computer's spec? On this topic, I've just read Nigel Dessau's AMD blog - A New Way to Buy PCsBasically, after observing that "the truth is that little has changed in the way x86 processors are marketed" (factor in that he is chief marketing officer at AMD), he flags a new AMD approach to badging systems.
For a simple guide, see this website www.amd.com/whichvision.
He writes:
"In its simplest form we are connecting the needs of the consumer to the PC - not the processor. When you go into a retail store this holiday you will see VISION Basic, VISION Premium and VISION Ultimate on many PCs powered by AMD technology - not the name of our processor. Straightforward guides for retailers and consumers will help them know which VISION is right for them.
* VISON - Basic is for people who use productivity tools like Microsoft® Office and who surf the web, maybe listen to music and look at their photos
* VISION - Premium is for those who also want to watch High-definition and Blu-rays, edit photos and play some games
* VISION - Ultimate is for the video editor and 3D game player
We are also going to enable a VISION - Black edition for our technology partners who build the high-end, top of the line systems."
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