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Analysis and comment on all matters pertaining to the supply chain and distribution of electronics components from Richard Wilson, editor of Electronics Weekly.

Is BMW soon to make electric vehicles breakthrough?

BMW unveiled on July 29 two electric concept cars, the i3 compact electric car (with optional range extender) and the i8 plug-in hybrid sports coupe.

They will launch in 2013 and 2014, respectively.

In a new Strategy Analytics report: “BMW i: Raising Consumer Appeal for Plug-In Vehicles“, Kevin Mak, analyst in the automotive electronics service at Strategy Analytics, points out that battery electric vehicles and plug-in hybrid electric vehicles are limited by battery technology, resulting in high cost, poor relative performance and limited driving range.

“The BMW i attempts to mitigate these limitations via scalable platform development, use of new composite materials, battery pack thermal preconditioning and other new systems,” said Mak.

The aim is to improve driving range and add new active safety features.

“Earlier BMW studies showed that drivers were adapting their driving habits in accordance with the limited driving range of its Mini E electric vehicle,” said Mak.

“With the developments made with the i car development, BMW hopes for consumer confidence in plug-in vehicles for longer journeys, which would benefit the market as a whole,” added Mak.

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