Sony scoops Red Dot product design awards

Sony Xperia Z Ultra

Sony Xperia Z Ultra

Sony is highlighting its receipt of Red Dot Design Awards.

It had two winners receiving “Red Dot: Best of the Best” awards:

  • Xperia Z Ultra (Android smartphone )
  • DSC-QX10 / QX100 (lens-style camera series for smartphones)

The Z Ultra, with its TFT TRILUMINOS 6.44-inch touchscreen, is a waterproof, quad-core phablet super beast.

“It was such a rewarding experience creating this product, for me and everyone else who worked on it,” said Naoe Kaneta, one of the designers behind the Xperia Z Ultra.

“With this award, we’ve really highlighted the strength of Xperia series as a design concept. I’m very pleased that this model received such a significant award and I’m grateful to everyone involved.”

Sony also got a Red Dot Honorable Mention for its Smartwatch 2

Read the full Sony blog post »

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