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Android dominates the European smartphone landscape – IDC

IDC western europe mobiles reportThe latest IDC report reveals a dominance of the Android platform, for mobile shipments, in the Western European market. Market share for Google’s platform increased to 69% in 1Q13, up from the 55% recorded a year ago.

The overall size of the market shrank, however – total shipments dropped 4.2% year on year to 43.6 million units – as there was a greater than expected slowdown in smartphone sales.

“In Western Europe, phone makers are facing the most challenging time ever; the economic environment is impacting demand, while users are buying cheaper handsets, which impacts manufacturers margins,” notes IDC’s European Mobile Phone Tracker.

Within that wider context, there’s good news for Samsung and its 19.9m shipments (seeing a 10% increase on the same Q1 in 2012) and bad news for Apple with 6.2m shipments( seeing an 11% fall year on year). Nokia takes the third place in the rankings (see table, right) with 6.1m shipments.

IDC writes:

In terms of operating system, Android continues to dominate the smartphone landscape. In the quarter, Google’s OS shipped 21.9 million units and market share increased to 69% in 1Q13 from 55% in last years’ first quarter. Apple’s iOS continues to lose ground as market share declined to 20% from 25% in 1Q12. Windows Phone improved its position to become the third biggest OS in the region, but it still represents a tiny percentage of the smartphones shipped. Its market share rose to 6% in 1Q13 from 4% in 1Q12.

Tags: bad news, IDC, landscape, margins, tiny percentage

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