Android strong in China, iOS in America
An interesting article on The Guardian you may want to read – Android is winning – if you’re writing apps for China. Elsewhere, though…
Charles Arthur re-examines the latest figures from Gartner that have been widely reported as demonstrating favourable Android market share worldwide. In a rather US-centric piece he asks ‘how come American developers still aren’t battering down the doors to develop for it? Why aren’t they all launching on Android first?’
The conclusion? Android is indeed winning – in the US as well as China. But the single “worldwide” figure masks far more complexity in the market than you might think, and the fact that Android’s “market share” (the sales snapshot) is high and growing actually masks a situation in the US – where, like it or not, many of the headline apps appear – that favours the iPhone.
In Europe (for which figures weren’t available), Android likely has a similar advantage – but remember the distortion of the Chinese market on the “average”. For the rest of the world, Android is closer to that 56% figure of the US, and other platforms stronger than iOS.