Android to dominate as smartphone market doubles by 2016 – Ovum
Android will take up 38% of the global smartphone market by 2016 as the industry doubles in size, according to an analyst report.
The latest report by researcher Ovum predicts smartphones running on Google’s Android operating system (OS) will become the dominant platform within five years, accounting for 38% of the market – 21% more than Apple.
“The success of the Android platform is being driven by the sheer number of hardware vendors supporting it at both the high and low ends of the market,” said Adam Leach, principal analyst at Ovum.
Ovum’s forecast also suggests Microsoft’s Windows Phone will overtake Blackberry, with 17.2% and 16.5% of market share respectively.
Leach believes the partnership between Nokia and Microsoft has “redrawn the smartphone market”, resulting in a significant reduction in shipments of Symbian-based handsets.
Leach said, “For Microsoft, the deal provides a committed handset partner that has the potential to make Windows Phone a mainstream smartphone platform. The risk to Microsoft is that other handset makers may choose not to compete with Nokia and may turn their backs on Windows Phone.”
Jenny Williams, Computer WeeklyTags: analyst report, Apple, mainstream, Nokia, windows phone