Amazon puts Fire under Android tablet-app development
Time Magazine is running an interesting article about Amazon addressing what is perceived as an Android weakness – the lack of Tablet-optimised apps.
It has interviewed Aaron Rubenson – director of Amazon’s Appstore – and talked about how the company can encourage developers to optimise for larger screens, as opposed to just ‘stretching’ existing phone-oriented apps to fit the larger display…
Jared Newman writes:
Amazon has recently improved its tools and documentation for developers, with sample code for them to follow and emulators to test on. And last April, Amazon launched in-app purchase capabilities for all developers, opening the Appstore to freemium software. (Rubenson said average revenue from these apps is twice as high as apps that have an up-front cost.)
More interesting, though, is Amazon’s willingness to flag down apps that don’t look very good on tablet displays. Unlike Android’s Google Play Store, where there’s little gatekeeping involved, the Amazon Appstore has an approval process similar to the one Apple employs for iPhone and iPad apps. That gives Amazon a chance to call out developers whose apps aren’t working well on tablets.
Amazon’s interest, of course, stems from its (seven inch) Kindle Fire device (pictured), with a 8.9-inch Kindle Fire HD expected in November, in the States.