When Semantics Fail

nandos-card-small.jpg EW Editor Alun Williams found the use of the double negative on this loyalty card for Nando’s – a Peri-Peri Chicken cheap and cheerful restaurant chain – to be a bit of a mind-bending exercise. “The deliberate / coy attempt at miscommunication got me wondering, ‘Should I tick the box or not?’ But, somehow, the promise of ‘enjoying free chicken’ didn’t seem worth the effort of figuring it out.”

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