Good ideas with bad execution, or good execution of what should be bad ideas - an analysis of inferior, off-beat or malfunctioning products, and how other people's failures can help us design better stuff.
I can’t believe someone makes… the Love Box analogue video mixer for iPhone
Now this sounds like it might be a really clever piece of kit, and I suppose in a way it is. But it requires no knowledge of electronics whatsoever to assemble it.
A video mixer sounds as if it should be in a sleek grey case, and feature – oh I don’t know – crossfaders for audio and video, maybe a Chroma key or a Luma key, fades, wipes and other clever functionality.
This wooden box is about as low-tech as it gets, certainly since the invention of the camera obscura.
Featured on wired.com, the makers are quoted as saying:
“THE LOVE BOX Video Mixer” is a unique device conceived to record two sided videos in one single iPhone’s shot. It consists of a wooden base and a mirroring system that, when mounted with your mobile phone, simultaneously record “front” and “back” views in one single, split screen image. It is compatible with iPhone 4 and iPhone 4S.”
In fact you could improvise the whole thing with a handbag mirror and a pile of books, so it’s hard to imagine who would shell out the $100 asking price! And what’s the betting it’s made of sustainably sourced timber?
Previous I can’t believe posts: