Good ideas with bad execution, or good execution of what should be bad ideas - an analysis of inferior, off-beat or malfunctioning products, and how other people's failures can help us design better stuff.
Buzzwords Behind $100M SAP Lawsuit
Anyone who thinks the use of buzzwords is criminal should get immense satisfaction from the fact that software maker SAP is being sued by a customer for falling short on the deliverables on what can only be described as a jargon-filled contract. According to the WSJ: “SAP AG is being sued for failing to deliver an “out-of-the-box integrated end-to-end solution that increases…effectiveness.” Amazingly, the meaning of these buzzwords are at the heart of a claim seeking more than $100 million.” Brad Thompson says that the article calls to mind the venerable “fuzz-phrase generator.” He writes:
“I first encountered it in the late 1960s when our technical-writing professor brought it to my attention. Here’s how it works: First you create three lists of ten words each, two of adjectives and one of nouns. Choose verbiage appropriate to the topic at hand. Next, you generate a three-digit random number and select words from the lists that correspond to the digits. For example… 734 = integrated synergistic capability 521 = comprehensive coordinating management 296 = integrated end-to-end solution Oops.. that last one is already in use.”Tags: Buzzwords