Bravery At Semiconductor Conferences
What constitutes being brave at the semiconductor conference? Predicting the return of bubble memory? Projecting that FRAM will become the main memory device? Or predicting that direct write e-beam will bring about a resurgence in ASIC?
No one said the first two at the Globalpress Summit in San Francisco this week, but Ronnie Vashista, CEO of eASIC, said the third. It was not well received by his fellow speakers at the conference. “Direct write gets you away from mask costs but those are dwarfed by the design costs”, said Joe Sawicki general manager Mentor Graphics “A resurgence in ASIC will require really significant cost reduction”, said Andy Haines, vice president of marketing at Synplicity “Direct write will not be mainstream. It will not bring a resurgence in ASIC. On the manufacturing side it has always been a technology,” said Walter Ng, vice president design enablement alliances at Chartered Semiconductor