Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
The Brewmaster at the Rock Bottom Brewery
The brewmaster at that fine American institution the Rock Bottom Brewery in Campbell California is not, so it seems to me, a businessman.
Naturally I’ve been in the Rock Bottom every night this week and, out of the eight or nine brews available, the one that is most to my taste is a hoppy number called TailChaser. Not that tail chasing is my game, nor could it be after a few pints of the stuff, for TailChaser has a mighty 6.3 per cent alcohol content. After a couple I’m feeling it. After four I’ve had it. Which is why I wonder whether the MBA course at Harvard wouldn’t be a useful investment for the brewmaster. Because I’m very happy to sit in a pub, or better still a brewery, all evening. But, if I’m knackered after four pints, it means I leave. So, instead of drinking six or seven pints of an evening, I’m only drinking three or four. Either the brewmaster over-estimates his customers’ capabilities, or, in some American macho way, he thinks that the more alcoholic it is the better, or he’s a purist making beer the way he wants without thought for profit. But I don’t see how it can be good for business. WARNING: They ring a bell for last orders at the Rock Bottom but you’re not allowed to order another drink if you have more than half a glass of beer left. A quaint custom.Tags: glass of beer, last orders, mba course, pints, purist