The Brewmaster at the Rock Bottom Brewery
The brewmaster at that fine American institution the Rock Bottom Brewery in Campbell California is not, so it seems to me, a businessman.
Naturally I’ve been in the Rock Bottom every night this week and, out of the eight or nine brews available, the one that is most to my taste is a hoppy number called TailChaser. Not that tail chasing is my game, nor could it be after a few pints of the stuff, for TailChaser has a mighty 6.3 per cent alcohol content. After a couple I’m feeling it. After four I’ve had it. Which is why I wonder whether the MBA course at Harvard wouldn’t be a useful investment for the brewmaster. Because I’m very happy to sit in a pub, or better still a brewery, all evening. But, if I’m knackered after four pints, it means I leave. So, instead of drinking six or seven pints of an evening, I’m only drinking three or four. Either the brewmaster over-estimates his customers’ capabilities, or, in some American macho way, he thinks that the more alcoholic it is the better, or he’s a purist making beer the way he wants without thought for profit. But I don’t see how it can be good for business. WARNING: They ring a bell for last orders at the Rock Bottom but you’re not allowed to order another drink if you have more than half a glass of beer left. A quaint custom.