Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Has the world gone crazy? Microsoft is giving MacBook Air owners $650 to buy a Surface 3 which sells for $800.
Like Intel’s programme of giving away its mobile chips, this seems totally bonkers.
Surprisingly there are loads of articles on the web saying how smart these ‘contra-revenue’ strategies are – but they defy common sense.
A dangerous thing to be defiant about.
But it’s nice for consumers to be given stuff. Wintel screwed the world for 30 years – maybe this is pay-back time.Tags: MacBook Air, Microsoft, mobile chips, world gone crazy