Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
A ‘premium feel’ sounds like what some old celeb did in the 60s and is now banged to rights for, but actually it’s what Samsung is saying is how its latest phone feels.
Stung by criticism that its plastic phones feel cheap, Samsung has produced a metal one.
Called Galaxy Alpha it seems to have pretty much the same technical spec as a Galaxy S5 – bit smaller, a bit lighter – but sports this ‘premium feel’.
It will be interesting to see what a feel is worth.