Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
iPad Apps – The Louis Vuitton Accessories Of The Handheld World
Are iPad apps very expensive? This has been pointed out to me and, if it’s true, it seems to fit the image of the iPad as the Louis Vuitton of the handheld world.
The iPad has to be a luxury item. It does less than an iPhone and it’s vastly less portable.
So the iPad’s for people who don’t much care about money. They buy luxury stuff, they can afford luxury stuff and they don’t much mind what they pay for luxury stuff.
So, if I were Mr Jobs, I’d think, if my customers are like that, then give ‘em what they want – high prices for the same old apps you can buy 5X cheaper for the iPhone.
It’s the philosophy of the designer goods trade – first you identify suckers because they’re the ones who buy your over-priced products – then you offer them more and more over-priced accessories.
It’s a lovely market. The suckers come forward of their own volition asking to be skinned.
And we all know who the suckers are because those clever designer goods manufacturers put highly visible labels on their over-priced products.
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