Imagination Targetting Servers

Imagination Intends to bring out a CPU for servers next year. The chip will be based on the MIPS architecture and will be aimed at low power hyperscale servers which are increasingly being required by big server farm operators like Google, Facebook and Microsoft.

Imagination bought MIPS for $100 million last year. “We didn’t acquire MIPS for the hell of it,” says Sir Hossein Yassaie, Imagination’s CEO, “the intent with MIPS is to cover all the markets where a CPU is relevant.”

Yassaie is preparing for a long-term play in servers. It was a seven year gestation for ARM from planning a server strategy to getting some revenues from server chips. “For us to be a significant player it will take several years,” says Yassaie.

For one thing, he’s got to find  manufacturers willing to build Imagination CPUs into server ICs in a market dominated by x86.

But, post MIPS, Yassaie setting his sights high. “We are aiming to have 25 per cent market share of the CPU IP market,” he says.

Tags: cpus, facebook, Microsoft, mips architecture, servers

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17 Comments

  1. Mike Bryant
    September 10, 2013 09:41

    Who wouldn’t want a phone you could run FPGA simulations or routing on ? :-)

    That’s the problem with Moore’s Law – it makes sure that any EDA task always finishes at 3am no matter how much computing hardware you throw at it !!

  2. david manners
    September 10, 2013 08:59

    Wow. Nearly $13 million. A lot of people must want it.

  3. Mike Bryant
    September 10, 2013 07:52

    Maybe Canonical need to have another go at crowdfunding Ubuntu Edge, this time emphasising a “no NSA links” theme.

    http://www.indiegogo.com/projects/ubuntu-edge

  4. david manners
    September 09, 2013 07:37

    Crikey, Lefty, it looks as if carrierpigeons.com is going to fly.

  5. Lefty Goldblatt
    September 08, 2013 20:42
  6. david manners
    September 06, 2013 22:12

    Nice idea, Lefty, it doesn’t take rocket scientists to develop OSes any more. Let’s hope for some entrepreneurial, true open source OSes.

  7. Lefty Goldblatt
    September 06, 2013 17:23

    Maybe this is where Open-Source wins? Android is not actually open-source…. the digital leech as usual harvested ideas from other people and spin it as their own… they took Java JVM and butchered it into Dalvik – and took Linux bits and bobs, and iced the cake off with closed-source libraries to tether folks to it.

    A true open-source (mobile) OS will be just what a lot of folks want to gather around now…

  8. david manners
    September 05, 2013 19:13

    Well that’s the biter bit, Lefty, but judging by the suspicions over Huawei, people might feel equally uneasy about a China-developed OS. Maybe the Swiss will have to resolve the problem by developing a nationality-neutral Mobile OS. About time they did something techie – they haven’t done much since the cuckoo clock.

  9. david manners
    September 05, 2013 19:13

    Well that’s the biter bit, Lefty, but judging by the suspicions over Huawei, people might feel equally uneasy about a China-developed OS. Maybe the Swiss will have to resolve the problem by developing a nationality-neutral OS. About time they did something techie – they haven’t done much since the cuckoo clock.

  10. Mike Bryant
    September 05, 2013 19:06

    I’d say there’s a significant demand in Europe as well Lefty !!!

  11. Lefty Goldblatt
    September 05, 2013 15:22

    HTC May Hatch New Mobile OS for China

    http://www.technewsworld.com/story/78837.html

    “Because of the NSA Prism disclosure, there is a sudden and significant demand, particularly in China and Russia, for solutions that don’t originate in the United States,” Rob Enderle, principal analyst at the Enderle Group, told the E-Commerce Times.

  12. david manners
    September 03, 2013 15:35

    Interesting Terry, I didn’t sppreciate Loongson was MiPS based. It seems to me that everyone has had nearly three decades to port/develop stuff for MIPS but it’s not really made it.

  13. Lefty Goldblatt
    September 03, 2013 11:08

    One could imagine a lot of software systems being ported/developed in China for a MIPs architecture…

    http://en.wikipedia.org/wiki/Loongson

  14. david manners
    August 30, 2013 20:53

    I have to say I agree with you Mike, I think it is an extraordinary aspiration.

  15. Mike Bryant
    August 30, 2013 19:40

    Any market needs two or at most three suppliers with the first or best of the early entrants most successful. Imagination were first to the graphics core IP and the rest is history.

    But at the present count there are at least eight companies going for the hyperscale server market. I think it’s reasonable to assume Intel is going to be one of the successful ones, and the MIPs core has already had one shot at the server market and failed.

  16. david manners
    August 30, 2013 14:57

    Well it’s a long time off when he’ll be in the market and Intel may be a very different company by then

  17. Mike Bryant
    August 30, 2013 10:41

    He might want to read Mannerisms from the other day

    “x86 servers continue gaining share: Gartner thinks sales rose 2.1% Y/Y and units 4.5%. The opposite holds for Unix servers: sales -25.3% and units 27.4%.”

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