Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Money For Old Rope
There’s nothing new under the hi-tec sun and Intel’s latest wheeze of selling crippled chips which can be fully-enabled for a $50 ‘upgrade’ is a trick pioneered 40 years ago by IBM.
IBM would sell a mainframe with half of its functionality switched off. When a customer’s business grew to the point where they needed a more powerful machine, IBM would offer the customer an upgrade.
Along came a guy in white overalls whose job was to fiddle around with the computer for a morning looking as if he was doing something tricky and complex.
His only real function was to throw a switch which turned on the extra capabilities built into the computer.
Now Intel is selling a voucher which allows you to access the ‘Intel Upgrade Service’ which suggests you: ‘Add some power to your purchase’ by spending $50 to access the increased capabilities already built into the chip.
A process generally referred to as money for old rope.
TOMORROW MORNING: The Ten Best IC Product SementsTags: overalls, tomorrow morning, upgrade service, voucher, wheeze