Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Augmented Reality (AR) became a better known buzz-word last week when Qualcomm announced it was diversifying into AR chips.
AR combines artificial vision with object recognition, so you can point a device at an object and it tells you something useful about the object.
Knowing how flaky this sort of technology can be, you can expect some horrible results:
You point it a building and it tells you it’s a public lavatory, and you walk in and find it’s the Women’s Institute.
You point it at some berries and it tells you they’re blackcurrants but that twitching you feel after you’ve scoffed a few is because they’re deadly nightshade.
You point it at a pub and it tells you it has Timothy Taylor Landlord and you walk in and find it’s been taken over by Greene King.
TOMORROW MORNING: Top Ten MEMS Foundries.Tags: artificial vision, mems, public lavatory, timothy taylor landlord, tomorrow morning