Chat Up A Dummy
Ever taken a fancy to one of those tailors’ dummies in shop windows? Now you can talk to them.
House of Fraser in Aberdeen, Hawes & Curtis in London, and Bentalls in Kingston upon Thames have equipped shop window mannequins with VMBeacons from Iconeme which allow a shopper with the interactive Iconeme app on their smartphone to find out about the clothes being worn.
Stuff like price, on-line purchasing opportunities, where to find it in the store, sharing the info with a mate, accessories available, more detailed photos of the clothes on offer etc.
The beacons have a range of 50 metres.