Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.


One of the oddest things about Steve Ballmer’s resignation was that he kept banging on about Microsoft becoming a ‘devices and services’ company.

Asking various people what this meant, I was told that this means Microsoft wants to get into the same business as Apple.

If this is so then Microsoft is insane.

When iPhone started sticking it to Nokia, I asked a Finn why it didn’t respond with something of its own.

The Finn replied: “Because Nokia sees itself as a software and services company.”

So the biggest software company in the world sees itself as a devices company and the biggest phone company sees itself as a software company.

These top chaps get quite delusional.

Tags: Apple, chaps, nokia, resignation, steve ballmer

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  1. david manners
    August 30, 2013 17:23

    Yes indeed Terry, prepare for the announcement of a name-change to DeviServe

  2. Terry
    August 30, 2013 16:40

    It’s kinda odd that a devices and services company has a name that rather suggests they’re in the micro-computer software business.

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