mannerisms

Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.

Is The Tablet PC A Delusion?

Is the iPad part of a new product segment called ‘Tablet PC’? Or is it just the iPad –  the Galapagos Islands of  tech – something unique and uncategorised?  

Why ask? Because of the debacle of HP’s attempt to bring out a Tablet PC called Touchpad.

 

Launched at $500 on July 1st at a price of $500, Touchpad has undergone two subsequent price decreases: the first to $450 and the second to $400.

The iPad 2 sells for $500.

 

Trying to deconstruct what goes on in the heads of marketing men, it’s possible that the iPad launch was met with this kind of thinking:

 

‘Oh dear. Didn’t expect that. Can’t say we’ll bring out a clone at the same price.

We’ll say we intend to compete in this new marketing space. That sounds aggressive and dynamic.’

 

So a name is given to the ‘new marketing space’ – the Tablet PC space – and, as ‘space’ presumes – there’s room for others.

 

But, in this case, maybe there’s not room for others.

 

 iPad is on its second generation as HP brings out its first.

 

Why would anyone want a copy when the original only costs £60 more?

Tags: delusion, galapagos islands, launch, pc space, product segment

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3 Comments

  1. EAB
    August 17, 2011 20:11

    @Mr Cynical: “Unfortunately with Apple products as much as they feel good and have a high resale value you have to be married to itunes and are unable to plug in USB memory (to do anything useful).”
    I totally agree, and I would go further and say that, as nice as Apple’s hardware and software seem to be, their stubborn tendency to stick with strictly proprietary hardware AND software formats gives me serious pause about their products. Even some of their plug-in adapters are non-standard, and I can;t think of any practical reason they should be.

  2. Mr Cynical
    August 11, 2011 11:22

    Unfortunately with Apple products as much as they feel good and have a high resale value you have to be married to itunes and are unable to plug in USB memory (to do anything useful).
    Shame really

  3. Torben Mogensen
    August 10, 2011 09:05

    It is not fair to compare generations, as the first generation of some product might be better than the Nth generation of another.
    But I agree that Apple seems to have the tablet market pretty much to themselves, partly by being the first with a user-friendly product and partly through name recognition.
    This means that competitors can’t make do with matching price and quality — either the price must be lower or the quality higher at the same price. There have been some dirt-cheap Asian tablets, but these are basically crap, so the real competitors are those made by Samsung, HP and others at price points similar to iPad. They usually have better specifications, but the user experience has not been quite as slick, so they have mainly attracted nerds and not so much “the common man”.